February 24, 2015, posted by Crumbs.
Machine Head‘s Burn My Eyes is – without question – one of the most stellar debut metal records ever. Over 20 years have passed and it is still praised and revered by fans, critics and a lot of other bands. These days, no one album will set up a band’s career or predict their relevance in the future. There are just so many bands out there and so much material it could make any fan’s head spin. But let’s forget about that for a minute. Amidst the never ending scenes of bands and all the artists that seek to make an actual career out of this, what can they do to assert their position as a career band? What are the steps? There is never any particular scenario or generalization that correctly describes everyone or everything. Most people would say don’t get into music, don’t get into a band. Do something else.
Forgetting the naysayers, there are bands out there that are really creating their own respective institutions, that have become independent, self-efficient entities which are operating effectively in the music business. The recent release Bloodstone and Diamonds (one of our votes for best record of the year, by the way) is another awesome record from the Bay Area quartet. Releasing stellar records is only part of the equation that allows for success these days. Let’s look at some of the aspects of Machine Head that other bands should should aspire to match, as well as base their careers on.
Guitarist/Vocalist Robb Flynn co-produced the effort and actually has been producing the band’s last several efforts – this is essential. Metal bands are one of the few genres in music that are devoid of outside songwriters. You don’t see a massive team assembled to write and record an album for a metal band. There aren’t anywhere near the revenues to even justify this, and metal musicians have always been the predominant vehicles to their own music anyways. That being said, having a band member involved in producing or co-producing your albums is essential. For one, it lowers the cost of such productions or if anything, pays monies that would be going to outside producers into the band members’ pockets or allocates resources to other avenues. It is also one more part of the creative equation the band has control of, as opposed to relinquishing duties to outside personnel.
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